Black Friday is almost here!
You may have been thinking about marketing your business for weeks now, but it’s not too late to create a marketing plan. In this blog, we’ll give you some last-minute marketing campaigns that you can pull off in days (or hours) and will help you get the most out of Black Friday and increase sales and conversions.
One of the best ways to get more sales on Black Friday is to advertise that you’re offering something unique that isn’t normally offered anytime else. While time is running out on creating an elaborate Black Friday marketing campaign, there are still some things you can do to get the most out the cherished shopping “holiday”.
Offer an online coupon
For example, “Black Friday Exclusive: Enter code BLACKFRIDAY at checkout to receive 25% off your order.” This way you’re making it exclusive and unique from the other sales going on right now. The more people feel like they’ve found something special, the more likely they are to take advantage of the offer
The best part about a time-sensitive exclusive discount coupon is that it doesn’t require much effort to execute. All you need to do is set up a new coupon offer on your website and choose the terms and conditions that apply to it (maybe you don’t want it to be able to be applied to new items or combined with existing offers)
Once your coupon is live, create a social media post and corresponding email to let your customers know of your new Black Friday promotion and you’re done!
Offer Free Shipping
Why not offer the Black Friday shopping experience without all of the crowds and frenzy? Offer free shipping on your website for orders over a certain dollar amount to boost traffic and increase sales.
Like we said before, this doesn’t require much effort to execute; just set up a new shipping promotion and let people know about it! If you’re thinking of running multiple promotions on Black Friday, it’s best if you use 1 primary coupon code as your “Black Friday Exclusive Coupon”, since this way customers won’t need to enter multiple codes and will be less likely to abandon their cart.
Create a Special-Priced Bundle
If you’re a retailer, offering an additional product on sale at the same time as Black Friday is always a good idea. You can create your bundle using any number of your products and offer it for only one day (or hour!) to increase sales.
If you sell multiple items that are related in some way, this type of marketing campaign is a no-brainer. While you may not be able to order additional inventory in time to fulfill the “perfect bundle”, focus on what inventory you do have (especially excess, outdated stock) and plan on how it can be packaged together to create the perfect shopping bundle for your customer.
Run a contest on Social Media
Social contests are always a great way to get people talking about your brand and interacting with you on social media. A Black Friday contest is especially perfect because it’s immediate, has the potential to go viral (and fast), and can be used as an effective marketing campaign for other days of the year too!
Running a contest on social media might be the easiest to pull off last minute because you don’t need to have any additional products, coupons or deals in order for this to work. Simply create your contest post and let people know what they’re entering into when they enter the competition! Make sure you choose a deadline date so that entrants can actually participate and complete your contest rules (sharing on their social media, tagging friends, etc).
Why Not Start Early?
Black Friday isn’t just about Friday anymore. With brands trying to capitalize on the hype surrounding the national shopping holiday for as long as possible – and especially due to the current supply chain issues affecting most retailers, there’s no reason you can’t start promoting your Black Friday deals early. If customers are already shopping online or at brick & mortar stores on Thanksgiving night, then why not start promoting deals early in order to catch their attention before they head back home for dinner with friends and family?
As always, keeping it simple is going to help you in the long run. If your customers are shopping online on Thanksgiving night then all they need from you is a coupon code or promotion that can be entered at checkout in order for them to get their savings – no complicated forms or anything like that! Just make sure your terms and conditions don’t include any items related to Black Friday so as not to confuse anyone when trying take advantage of a separate offer that will be available on the actual day of the sale.
The FOMO is real. There’s so much hype surrounding Black Friday that everyone and their side hustle thinks they need to participate.
The reality is that all of the marketing ideas mentioned in this blog can be implemented simultaneously without much effort.
By offering a time-sensitive discount, free shipping, and a special Black Friday sales bundle, you can easily position your brand alongside the competition that may have spent weeks, if not months trying to execute the same marketing campaign that you just pulled off in minutes.
As we approach Black Friday equipped with the limited time and resources you have, it’s important that you use your marketing time and budget wisely. By implementing some (or all) of these last-minute marketing ideas into your Black Friday promotion this year, we’re confident that they’ll help lead to sales you never would have had had you not started reading this article 6 minutes ago.