How to Create a More Authentic Brand

How to Create a More Authentic Brand

September 17, 2020 AnnaMaria

            What a wild time for brand managers, business owners, and anyone dealing with corporate branding and digital marketing. 2020 has been a year of constantly changing game plans when it comes to developing or creating any sort of content for your brand. To make the best of the situation, why not consider this a […] ...

How to gain an unfair advantage in the job market

How to gain an unfair advantage in the job market

September 10, 2020 Ebonie F

Did you know that body language represents 93% of communication? Your voice, your tone, your facial expressions, postures, and gestures all play a crucial role in how other people perceive you. When a recruiter is looking at possible candidates, they are not only looking at work experience and accomplishments but also at how the candidate […] ...

What’s the Difference Between Customers, Fans and Community?

What’s the Difference Between Customers, Fans and Community?

September 04, 2020 Danny A

Customers may buy your product, but fans are an extension of your business. Think about it, do your marketing efforts focus more on attracting fans, or customers? One of the beautiful things about content marketing is that it encourages your business to attract fans, but if you want to make the most out of it […] ...

Loom vs Vidyard

Loom vs Vidyard

September 01, 2020 Ebonie F

A brief introduction to Loom and Vidyard Loom and Vidyard are two of the most popular video messaging platforms. In recent years, video has blazed a trail and opened doors for marketers, business owners, employers and employees looking to benefit from seamless internal and external communications. For more and more businesses, video messaging is the […] ...

A case for minimal design packaging design

A case for minimal design packaging design

August 25, 2020 Michael Laporte

As a designer, I appreciate all types of packaging design, and don’t get me wrong I can see the appeal of detailed and complex branding, and there are cases where that may be most applicable. But in my professional opinion, in today’s market, if you want to stand out on the supermarket shelf, then it […] ...

5 Steps To Survive And Thrive During The First COVID Holiday Season

5 Steps To Survive And Thrive During The First COVID Holiday Season

August 14, 2020 Trevor Pare

The COVID-19 crisis has turned the world upside-down and created an uncertain future for businesses operating across all sectors. It may still be summer but, before we know it, the nights will be drawing in and the holidays will be on the horizon. Planning ahead for Christmas is more important than ever this year for […] ...

What is Even Better Than “Unlimited Graphic Design”?

What is Even Better Than “Unlimited Graphic Design”?

June 02, 2020 Trevor Pare

In the digital world we live in, the role of graphic design has never been more important. For any business, graphic design can help take things to the next level – enriching marketing campaigns, boosting product design, and more importantly, connecting your business to its customers. Graphic design plays an important role in businesses of […] ...

6 answers for marketers wondering “what should I be doing” amid a pandemic.

6 answers for marketers wondering “what should I be doing” amid a pandemic.

May 06, 2020 Trevor Pare

I’ve spent weeks sitting alone in our 2500 sq. ft. office, isolated, fielding a flurry of inbound emails and phone calls and intercepting the chatter from remote marketing teams around the country, all looking for some leadership and for someone to tell them what to do next. It’s surreal, and I can’t help but compare […] ...

Thinking about hiring a graphic designer?

Thinking about hiring a graphic designer?

February 25, 2020 Trevor Pare

Hiring a Graphic Designer sucks. I know how difficult it can be because I do it all the time. It gets downright frustrating. Wasting your valuable time poring over resumes and cover letters from people who don’t even stand a chance at getting an interview (half of them from India) And after about 10 applicants […] ...

Outsourcing to Canada. The ultimate Outsource Hack

Outsourcing to Canada. The ultimate Outsource Hack

February 18, 2019 Trevor Pare

A couple weeks ago, we posted an article that compared the benefits of outsourcing graphic design to those of an in-house graphic designer, and concluded that outsourcing is the better option of the two for most businesses. If you didn’t see that article, or just need a refresher, here it is again: Why you should […] ...

Design Pickle vs DarkRoast [2020 UPDATE]

Design Pickle vs DarkRoast [2020 UPDATE]

February 09, 2019 Trevor Pare

Design Pickle Vs DarkRoast Digital – Which one is best for you? The world is changing, and so is the way we work. Nowadays, we’re expected to get more done, in less time, with less money. At the same time, remote work and distributed teams are becoming the new norm. As a result, more and […] ...

How Much Does a Website Cost: Comparing a $500, $5,000, and $50,000 Website

How Much Does a Website Cost: Comparing a $500, $5,000, and $50,000 Website

January 21, 2019 Trevor Pare

How much does a website cost? To figure that out let’s take a look at what to expect from a $500, $5000, and $50000 website. ...

The NEW DarkRoast Digital Request Management System

The NEW DarkRoast Digital Request Management System

January 04, 2019 Trevor Pare

Introducing the New DarkRoast Digital Request Management System. This system was custom built exclusively for our clients to manage projects, organize files and streamline communications. With this single tool, we can empower our clients to connect and collaborate directly with the designer working on their projects which enables faster turnaround times and seamless project management […] ...

A message to marketers: Get Sh*t done.

A message to marketers: Get Sh*t done.

January 03, 2019 Trevor Pare

WARNING: This article is going to sound a little “salesy”. That’s because we originally drafted this as a sales letter – but there are still some important ideas here. So, we decided to share it anyways. ...

Why you should outsource graphic design

Why you should outsource graphic design

January 02, 2019 Trevor Pare

Most business owners and marketing professionals are well aware that any successful business will in some capacity need graphic design. If you’re not, then that’s a whole other conversation. Whether it be to design your logo, website, or on-going marketing efforts like social media management and advertising. The root of all things marketing, in most […] ...

Bench Accounting Review: Our Year with Bench.co

Bench Accounting Review: Our Year with Bench.co

January 01, 2019 Trevor Pare

Here at DarkRoast Digital, we have been working with an online bookkeeping service called Bench Accounting (Bench.co) for over a year now. If you’re a business owner or manager it’s possible that you’ve seen their ads on social media or on T.V and like us, originally you may have been intrigued yet skeptical of the […] ...

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