Getting email addresses is essential for any ecommerce businesses.
In most cases itās the first form of direct, personal engagement you have with your customer after theyāve visited your website. Not only does capturing emails from your website allow you to keep in touch with current customers, but itās also a great way to acquire new leads that you can hopefully convert into future sales down the road.
Thereās no magic solution when it comes to how to capture emails on your website. While some may suggest that an email capture landing page is the best practice, itās important to remember that most of your website visitors have come to your site for a specific reason, so youāll need to act quickly in order to actually capture their email address.
We looked at over 150 of the best direct-to-consumer ecommerce brands to see how (or if) they were capturing email addresses on their website.
94% of brands we looked at are capturing email addresses directly on their homepage.
The two ways most brands capture email addresses on their homepage are either with an email capture popup or in the bottom footer of their homepage. We found that the best practice for capturing an email address is to use a promotional popup with an introductory discount and unique copy that includes a great call to action (we love the word āUnlockā)
Most brands will use their homepage popup to incentive their website visitors with a discount offer or promotion for entering their email address. This can range from a small discount off their first purchase to a larger contest or giveaway that customers are automatically entered in once theyāve entered their email address.
A simple form submission in your websiteās footer is also a great idea, but itās important to distinguish the two email capture types and to have unique wording for each one.
When analyzing over 150 ecommerce websites for the best practices in capturing email addresses, itās clear that the brands that are the most successful in capturing emails are the ones that include a captivating offer at the beginning and are transparent in how they plan on communicating with you in the future.
In this free comprehensive library, weāll show you 150+ email capture examples from the best DTC ecommerce brands across a variety of industries including Food & Beverage, Beauty & Cosmetic, Health Products, Fashion, and many more.
Industries
- DarkRoast Clients
- Food & Beverage
- Beauty & Cosmetics
- Cannabis & CBD
- Health
- Pets
- Parenting
- Fashion
- Ecommerce Products
DarkRoast Clients
Chickapea


Where:Ā Footer, Pop Up
Copy:Ā āSave 15% Today ā Plus, get healthy and delicious pasta recipes for inspired cooking!ā
Main CTA/Offer: Save 15%
Crazy Dās


Where:Ā Footer, Pop Up
Copy:Ā āSign up and receive 105 off your first order ā Keep in touch and receive our monthly newsletter, on-line discounts, information and news!ā
Main CTA/Offer: Save 10% on your first order
Hush Blankets

Where:Ā Pop Up
Copy:Ā ā15% Off All Blankets & Sleep Essentials!ā
Main CTA/Offer: 15% Off
Happy Pops


Where:Ā Footer, Pop Up
Copy:Ā āHappy Pops Secret bonus unlocked!ā
SilverPaw

Where:Ā Footer, Pop-Up
Copy:Ā āBe The Talk of the Dog Park ā Sign up and receiveĀ 15% OFFĀ on your first purchase! Careful, your pup might start a fashion trendā¦ā
Main CTA/Offer: 15% off your first purchase
What We Love:Ā Selling pet products makes including an image of a furry friend a no-brainer. The copy and field text (Pup or Hoomanās E-mail) is a nice playful, humanized touch too.
Quevos


Where:Ā Footer, Pop Up
Copy:Ā āLetās be pen pals. Sign up to stay up to date on all things Quevos!ā
Main CTA/Offer: 10% off your order
Swiss Gear

Where:Ā Footer
Copy:Ā āJoin the SWISSGEAR VIP Sale Clubā
Main CTA/Offer:Ā Free Shipping on orders over $49
Three Farmers

Where:Ā Footer
Copy:Ā āJoin our newsletter ā Keep up to date and receive recipes, news and videos from us!ā
Better Bears


Where:Ā Footer, Pop Up
Copy:Ā āSign up & save 10% off your next purchaseā
Main CTA/Offer:Ā 10% off your next purchase
Under the Weather


Where:Ā Footer, Pop Up
Copy:Ā āJoin Today ā Get special offers, news releases, and more!ā
Entomo Farms

Where:Ā Footer
Copy:Ā āKeep up-to-date on everything Entomo. Join our newsletter and stay informed on all things Entomo Farms is doing for your health, your spirit and for the planet.ā
Main CTA/Offer:Ā Free shipping on orders over $99
actuallyfoods

Where:Ā Footer
Copy:Ā āStay up to date and save ā Join us as redefine āhealthy.ā Be the first to know about product updates, new releases, and yes ā free snacks.ā
Main CTA/Offer:Ā Free shipping over $100
ember

Where:Ā Footer
Copy:Ā āSign up for our emailsā
Tuscon Tamale


Where:Ā Footer, Pop Up
Copy:Ā āNew Here? Get 17% Off your first online order.ā
Main CTA/Offer:Ā 17% off your first order
Goldthread


Where:Ā Footer, Pop Up
Copy:Ā āNew Here? Get 25% off your first order and free shipping on 2 cases or more. Welcome to the Goldthread family!ā
Main CTA/Offer:Ā 25% off your first order
Mid-Day Squares

Where:Ā Pop Up
Copy:Ā āHereās $5! Where should we send it?ā
Main CTA/Offer:Ā $5 off your first order
Nona Vegan

Where:Ā Footer
Copy:Ā āJoin our Nona Famiglia Newsletter!ā
Munk Pack


Where:Ā Footer, Pop Up
Copy:Ā āUnlock 10% off your first order when you sign up for email and textsā
Main CTA/Offer:Ā 10% off your first order
Yumy Bear


Where:Ā Header, Footer
Copy:Ā āGet the sweet stuff ā sign up below to be a Yumy Bear insider to stay up to date with the latest launches and discounts right to your mailbox.
Evelo

Where:Ā Footer
Copy:Ā āBuying an Electric Bike can be hard ā we can send you everything you need to know about buying an electric bike in our handy guide. Just enter your email below and weāll send it to you for free.ā
Main CTA/Offer:Ā Free E-Book
Kettle & Fire

Where:Ā Footer
Copy:Ā āTake an extra 10% off your first orderā
Main CTA/Offer:Ā 10% off your first order
Food & Beverage Email Capture Examples
Blue Apron

Where:Ā Footer
Copy:Ā āDiscover Whatās Cookinā ā Sign up for offers, recipes, news & moreā
Main CTA/Offer: $27.50 Off First 4 Boxes
Hint

Where:Ā Footer
Copy:Ā ābe the first to hear about exclusive offersā
Main CTA/Offer:Ā 36 Bottles for $36
Screaminā Mimiās

Where:Ā Footer
Copy:Ā āKeep up with Mimi. Sign up for her latest scoop, updates, and recipesā
Daily Harvest


Where:Ā Footer, Pop Up
Copy:Ā āYour email would look just peach hereā
Main CTA/Offer:Ā Get up to $35 off your first order
Huel

Where:Ā Footer
Copy:Ā āJoin our VIP list ā Never miss out on new products, exclusive offers, and more when you join the Huel mailing list.ā
Main CTA/Offer: $27.50 Off First 4 Boxes
What We Love: Placing the email capture directly underneath pictures of happy customers using their product is a great way to encourage sign ups
Super Coffee

Where:Ā Footer
Copy:Ā āEmails. But Super.ā
Main CTA/Offer: Save 30% on first subscription order
JuneShine

Where:Ā Footer
Copy:Ā āDrop your web deets here and weāll chatā
Main CTA/Offer: Free Shipping on Orders Over $50
What We Love: Adding a smartphone illustration right beside the email capture field with social icons creates an immediate association your brand and the users phoneĀ
Salad Power

Where:Ā Footer
Copy:Ā āNewsletterā
Seedlip


Where:Ā Footer, Pop Up
Copy:Ā āSign up for 10% off your first purchase.ā
Main CTA/Offer: 10% off your first purchase
Bev


Where:Ā Footer, Pop Up
Copy:Ā āYour inbox needs a drink..and other special treatsā
Main CTA/Offer: 15% off your first purchase
What We Love: Images of the product with a time-sensitive call to action āBefore You Goā creates urgency. āYour inbox needs a drinkā is a great play on words involving your brand/industry.
Dang


Where:Ā Footer, Pop Up
Copy:Ā āSign up for dang emailsā
Main CTA/Offer:Ā Save $10 on your first order
Hungry Root


Where:Ā Footer, Pop Up
Copy:Ā āFood for your inboxā
Main CTA/Offer: 30% off + get your choice of free gift in every delivery
Cometeer


Where:Ā Footer, Pop Up
Copy:Ā āKeep Up With Cometeer ā Enter your email address to be the first to hear about new products and limited drops.ā
Minor Figures

Where:Ā Footer
Copy:Ā āSign up to get 10% off your first order and hear first about new products, offers, and events. Just the good stuffā
Main CTA/Offer: 10% off your first order
Rise

Where:Ā Footer
Copy:Ā āGet 15% off your next order by texting āRISEā [ā¦] enter your email below for discounts & special offersā
Main CTA/Offer: 15% off your next order
What We Love: Straight to-the-point copy letter customers know exactly what theyāre getting by providing their email address
Olipop


Where:Ā Footer, Pop Up
Copy:Ā āAdd a Little Pop to Your Inbox ā Drop your email below to sign up for our newsletter & get 10% off your first orderā
Main CTA/Offer: 10% off your first order
What We Love: Brand-specific copy involving a play on the brand the name & the cheers image with it provides a positive, friendly environmentĀ
Soylent

Where:Ā Footer
Copy:Ā āSign up for our newsletter to stay up to date on product launches, promotions, and all things Soylent!ā
Main CTA/Offer: Subscribe and save up to 23%
What We Love: Social media feed embedded directly above the email capture
Verb

Where:Ā Footer
Copy:Ā āSign up for our e-mails, theyāre real fun.ā
Hydrant


Where:Ā Footer, Pop Up
Copy:Ā āThe exclusive email club āĀ give us those e-digits, you wonāt regret it.ā
Main CTA/Offer:Ā Get $5 Off
What We Love: Clever copy with āe-digitsā. Small discount that should encourage on-the-fence visitors to enter their email regardless
Haus

Where:Ā Footer
Copy:Ā āStay posted ā Letās be friends. Subscribe to our newsletter to receive updates on new launches, recipes, playlists, and more.ā
More Labs

Where:Ā Footer
Copy:Ā āStay in the loop.ā
Magic Spoon


Where:Ā Footer, Pop Up
Copy:Ā āDonāt miss the magicā
Main CTA/Offer: Enter to win 1 month of Free Cereal
What We Love: Everyone loves free stuff. Using a contest as a means to capture emails is a great brand introduction.
Mush

Where:Ā Footer
Copy:Ā āāLetās be friends. Subscribe to our newsletter to receive updates on new launches, recipes, playlists, and more.ā
What We Love: Asking for customers phone number is becoming the norm. Expect more brands to take advantage of this marketing opportunity in the future.
Opopop

Where:Ā Footer
Copy:Ā āGet news kernels direct to your inbox ā sign up for product releases, specials & updates.ā
Field & Farmer

Where:Ā Footer
Copy:Ā āSubscribe to get special offers, free giveaways, and once-in-a-lifetime deals.ā
Main CTA/Offer: Free Shipping on all order over $60
Dune

Where:Ā Footer
Copy:Ā āSign up to get 10% offā
Main CTA/Offer: 10% off
Wonder Monday


Where:Ā Footer, Pop Up
Copy:Ā āOur emails are (almost) as sweet as our cheesecakes.ā
Main CTA/Offer: Daily chances to win 1 months supply of cheesecake
What We Love: Great use of product photos when promoting a contestĀ
Holos

Where:Ā Footer
Copy:Ā āReceive exclusive offers, tips and more.ā
Piiq


Where:Ā Footer, Pop Up
Copy:Ā āSpritz up your inbox ā sign up and take 15% off the first sip.ā
Main CTA/Offer: Free shipping on all orders over $50
What We Love: Simple, yet contains clever brand-specific copy and organizes the footer nicely to capitalize and convert customers that scroll that far
Droplet


Where:Ā Footer, Pop Up
Copy:Ā āJoin the #droplets on their journey and sign up for more health and wellness content, inspiration, special invitations, and exclusive deals.ā
Main CTA/Offer: Get free shipping for 1 year and 10% off cases with a monthly subscription
What We Love: Copy and images encourages brand ambassadors/influencers
Revive


Where:Ā Footer, Pop Up
Copy:Ā āUnlock Free Shipping. Join our email list to unlock FREE SHIPPING on your first order.ā
Main CTA/Offer: Free shipping on your first order
What We Love: Social proof of the product directly above the email capture
RX Bar


Where:Ā Footer, Pop Up
Copy:Ā āFeeling hungry? Fuel your next move with our exclusive new customer offer.ā
Main CTA/Offer: 20% off your first order
What We Love: Discount code immediately displayed on pop up after entering email
Quantum Energy Squares


Where:Ā Footer, Pop Up
Copy:Ā āGet a boost in your inbox ā Sign up to get discounts, sneak peaks of new flavors, and wellness tips from experts.ā
Main CTA/Offer: Weekly Quantum Variety Pack Giveaway
What We Love: Promo pack as a floating footer encourages purchases. Giveaway as a pop-up excites new visitors.
Planted Foods

Where:Ā Footer
Copy:Ā āSign up for our Newsletterā
Beauty & Cosmetics Email Capture Examples
Glossier


Where:Ā Footer, Pop Up
Copy:Ā āLetās take this to your inbox ā weāll send you occasional emails about whateverās on our minds ā product launches, beauty routines, events, puppies, you get the idea.ā
Quip


Where:Ā Footer, Pop Up
Copy:Ā āGive your inbox that minty fresh feeling ā sign up to hear from us and youāll get special offers, tooth-ful tips, and more! (Donāt worry. We brush twice a day, but we email way less often)ā
Main CTA/Offer: Save 20% on oral care
What We Love: Clever, on-brand copy relevant to the product
Function of Beauty


Where:Ā Footer, Pop Up
Copy:Ā āGet 20% off your first large hair care set when you sign up for texts+ join function with benefits, our new members-only rewards program.ā
Main CTA/Offer:Ā 20% off your first large hair care set
What We Love: Shows the actual product and discount thatās included in the promotional offer.
Prose

Where:Ā Header
Copy:Ā āSubscribe & get our luxe weighted eye mask freeā
Main CTA/Offer: Subscribe & get weight eye mask free
Scentbird

Where:Ā Footer
Copy:Ā āLetās keep in touchā
Main CTA/Offer:Ā Get 50% off and a free case
Billie

Where:Ā Footer
Copy:Ā āWe send really nice emailsā
Main CTA/Offer:Ā $10 Razor
Frank Body

Where:Ā Pop Up
Copy:Ā āPants off, 10% off your first purchase. Give your inbox some love with new products, tips, & more.ā
Main CTA/Offer: 10% off your first purchase
Supergoop!

Where:Ā Footer
Copy:Ā āMake your days brighter ā Sign up for 10% off your first order. Plus early access to new products, sun 101, and more!ā
Main CTA/Offer: 10% off your first order
Kosas


Where:Ā Footer, Pop Up
Copy:Ā āMakeup for Skincare Freaks ā Get on the list for all things Kosas and 10% off your first order.ā
Main CTA/Offer: 10% off your first order
Public Goods

Where:Ā Footer
Copy:Ā āConnect with usā
Estrid

Where:Ā Footer
Copy:Ā āYour email here for awesome newsā¦ā
Main CTA/Offer: Free climate-compensated shipping
Vacation


Where:Ā Footer, Pop Up
Copy:Ā āSign up and get 10% off your first orderā
Main CTA/Offer: 10% off your first order
What We Love: Initial promotional offer looks like a vintage coupon, works well with the brand.
Crete

Where:Ā Footer
Copy:Ā āYour email here for awesome newsā¦ā
Main CTA/Offer: Free climate-compensated shipping
Salt & Stone

Where:Ā Footer
Copy:Ā āSubscribe & Save 10%ā
Main CTA/Offer: Save 10%
Versed

Where:Ā Footer
Copy:Ā āGet good skin and good emailsā
Main CTA/Offer: Free shipping on orders over $100
cocokind


Where:Ā Footer, Pop Up
Copy:Ā ā10 OFF your first purchase! Sign up for our email program and get early access to launches, exclusive savings, and skincare tips.ā
Main CTA/Offer: 10% off your first purchase
What We Love: Adding a question about customers skin quality allows them to qualify incoming email addresses and create specific introduction email campaigns based on them.
Native


Where:Ā Footer, Pop Up
Copy:Ā āStay Fresh All Season Long ā Unlock 10% Offā
Main CTA/Offer: 10% off
What We Love: āUnlockā is a great word to use when offering a discount to new customers
Apostrophe

Where:Ā Footer
Copy:Ā āStill thinking about it? Sign up for our newsletter to get $10 off your Apostrophe medication.ā
Main CTA/Offer:Ā $10 off
Hawthorne


Where:Ā Footer, Pop Up
Copy:Ā āWin a Free Cologne Set ā Enter your email for the chance to win a free Tailored Cologne Set.ā
Main CTA/Offer: Win a Free Cologne Set
Blueland

Where:Ā Footer
Copy:Ā āOur emails are zero waste too. Subscribe to get exclusive deals, zero waste tips, and product launches ā no spam, no waste.ā
Skylar


Where:Ā Footer, Pop Up
Copy:Ā āJoin our mailing list. Receive 15% off. Stay in the know about new Skylar products, special offers, fragrance tips, rewards and more.ā
Main CTA/Offer: 15% off
Eddi


Where:Ā Footer, Pop Up
Copy:Ā ā$10 Off. Sign up and save on your first Hand Soap Starter Setā
Main CTA/Offer:Ā $10 Off Hand Soap Starter Set
Dedcool

Where:Ā Footer
Copy:Ā āRoses are red, Violets are blue, Pick a Dedcool scent thatās right for you. Sign up and get 15% off.ā
Main CTA/Offer: 15% off
Bippy

Where:Ā Pop Up
Copy:Ā āLetās be butt buddies! Subscribe to our newsletter and save 10% on your first orderā
Main CTA/Offer: Save 10% on your first order
Humanrace

Where:Ā Footer
Copy:Ā āJoin the Humanrace Community ā Sign up and be among the first to learn about new Humanrace⢠announcements and products. Humanrace⢠is a universe of products and people dedicated to the pursuit of wellbeing. We believe that every individual has the potential to understand themselves better, and by doing so, improve their wellness.ā
What We Love: Having the brandās mission included improves the likelihood that truly engaged customers will sign up
Hume


Where:Ā Footer,Ā Pop Up
Copy:Ā āThis is just the beginning. Weāll keep you updated on future releases and exciting new, better-for-you products.ā
Main CTA/Offer: Save 10% on your first order
Loops

Where:Ā Footer
Copy:Ā āWanna be in the loop? Sign up and save 10% on your first buy.ā
Main CTA/Offer: Save 10% on your first order
Wild


Where:Ā Footer, Pop Up
Copy:Ā āHey, join the Wild side! Join our mailing list to stay up to date with new launches and insider information.ā
Main CTA/Offer: Save 20% on subscriptions
Sons

Where:Ā Footer
Copy:Ā āLetās stay in touch ā Join to get tips on personal care and new products.ā
Main CTA/Offer: Up to 64% off your first order. Free shipping
Nuud


Where:Ā Footer, Pop Up
Copy:Ā āGet 10% off your first pack of nuud. Sign up for our newsletterā
Main CTA/Offer: Save 10% on your first order
Blume


Where:Ā Footer, Pop Up
Copy:Ā ā10% Off Sitewide. Sign up + weāll send you a promo code for 10% off your next Blume order. Happy Shopping :)ā
Main CTA/Offer: Save 10% on your next order
What We Love: 10% off site wide eliminates any āfine printā that may deter users from signing up to claim the offer
meejee


Where:PFooter, Pop Up
Copy:Ā āUnlock 20% off your first order! Enter your phone number to join our SMS club and receive your exclusive discount.ā
Main CTA/Offer: Save 20% on your first order
Cannabis & CBD Email Capture Examples
Prima


Where:Ā Footer, Pop Up
Copy:Ā āHey Friend, Want 15% off everything? (plus so much more)ā
Main CTA/Offer: 15% off everything
Lord Jones

Where:Ā Pop Up
Copy:Ā āGet 20% off your first order when you join our listā
Main CTA/Offer:Ā 20% off your first order.
Foria

Where:Ā Footer
Copy:Ā āJoin our newsletter & receive 15% off your first order!ā
Main CTA/Offer: 15% off your first order
Cann

Where:Ā Pop Up
Copy:Ā āHave high expectations? Give us your email for exclusive discounts, spicy memes, and cann updates.ā
What We Love: Clever copy addressing the negative stigma associated with brand emails
Plant People

Where:Ā Footer
Copy:Ā āSign up for 10% off your first order!ā
Main CTA/Offer:Ā 10% off your first order
Health Product Email Capture Examples
Seed

Where:Ā Footer
Copy:Ā āScience with us ā nerdy reads for your inbox biome.ā
Hims

Where:Ā Footer
Copy:Ā āGet the latest from Hims.ā
Main CTA/Offer:Ā Free online visit
Nurx

Where:Ā Footer
Copy:Ā āNurx emails are pretty awesome ā Sign up to get health tips, announcements, and more!ā
Care/Of

Where:Ā Footer
Copy:Ā āSubscribe and stay up-to-date on Care/of news, exclusive offers, and more.ā
Main CTA/Offer:Ā Take the Quiz
Cora

Where:Ā Footer
Copy:Ā āSubscribe and stay up-to-date on Care/of news, exclusive offers, and more.ā
Nutrafol

Where:Ā Footer
Copy:Ā āSign up to our mailing list and get $10 off your first subscriptionā
Main CTA/Offer:Ā $10 off your first subscription
Ritual

Where:Ā Footer
Copy:Ā āWe have high standards for emails too.ā
What We Love: Social icons conveniently located above email capture
Ladder

Where:Ā Footer
Copy:Ā āWhat supplements are safe and effective? Find out + news and updates.ā
Main CTA/Offer:Ā Subscribe & Save Up To 10%
Lola

Where:Ā Footer
Copy:Ā āSign up for 15% off ā Get the latest updates and offers in your inbox, with 15% off your first subscription orderā
Main CTA/Offer:Ā 15% off your first subscription
Vessel

Where:Ā Pop Up
Copy:Ā āEasy as one, two, peeā¦ā
Main CTA/Offer:Ā Get $5 Off
Daye


Where:Ā Footer, Pop Up
Copy:Ā āLearn more about female health ā Subscribe to our newsletter.ā
Main CTA/Offer:Ā Enter to win a year of Daye tampons
Moon Juice

Where:Ā Footer
Copy:Ā āThrive Cosmic ā Sign up for tips, tricks, recipes, and rituals. Plus, get 20% off your first order.ā
Main CTA/Offer:Ā 10% off your first order
Saalt

Where:Ā Pop Up
Copy:Ā āGet 10% Off Your First Order ā Tisā the season to be in the loop on period perks :)ā
Main CTA/Offer:Ā 10% off first order
Elysium

Where:Ā Footer
Copy:Ā āEnter your email for exclusive offers, company news, more about our science, and more.ā
August


Where:Ā Footer, Pop Up
Copy:Ā āUnlock 10% Offā
Main CTA/Offer:Ā 10% off
What We Love: Having a picture with someone holding multiple items encourages repeat purchases and increase cart amount
Love Wellness

Where:Ā Footer
Copy:Ā āStay Connected ā Join our mission to support a more open and honest self-care culture for women.ā
Main CTA/Offer:Ā Start a subscription for 25% off
The Nue Co


Where:Ā Footer, Pop Up
Copy:Ā āGet 15% Off Your First Purchase ā Sign up for early access to our new arrivals and exclusive offers plus 15% off your next order.ā
Main CTA/Offer:Ā 15% off your first purchase
wthn


Where:Ā Footer, Pop Up
Copy:Ā āTake Your Health to the Next Level ā Enjoy wellness tips, product updates and 10% off your first order!ā
Main CTA/Offer:Ā 10% off your first order
Vitl

Where:Ā Footer
Copy:Ā āSign up for news and offersā
Welle Co


Where:Ā Footer, Pop Up
Copy:Ā āTake 10% off your first order ā Start your beauty through wellness journey today.ā
Main CTA/Offer:Ā 10% off your first order
Welly

Where:Ā Footer
Copy:Ā āStay in touchā
Maude


Where:Ā Footer, Pop Up
Copy:Ā āgood emails ā Sign up to receive fun updates, promotions, and sneak peaks of upcoming products.ā
Main CTA/Offer:Ā Get $5 off your first order
What We Love: A simple, small discount is a small price to pay when asking for both email and phone number
Genexa


Where:Ā Footer, Pop Up
Copy:Ā āLearn more about clean medicine! Sign up for the latest updates and save 105% on your next order.ā
Main CTA/Offer:Ā Save 10% on your next order
PYM

Where:Ā Footer
Copy:Ā āReceive special offers and first look at new products.ā
Main CTA/Offer:Ā 30% off when you prepay for a subscription
Wisp

Where:Ā Footer
Copy:Ā āTry wisp free! Sign up to receive fun updates, promos and sneak peeks of upcoming products to get 1 free month of subscriptionā
Main CTA/Offer:Ā Try your first month free
Proper


Where:Ā Footer, Pop Up
Copy:Ā āWin a free discovery pack! Join our newsletter below for the chance to win. You may unsubscribe at any time.ā
Main CTA/Offer:Ā Win a free discovery pack
Touchland

Where:Ā Footer
Copy:Ā āSign up here to discover all our news, promotions, discounts and other good thingsā
Main CTA/Offer:Ā Buy 5, get 5% off. Buy 10, get 10% off.
Pet Product Email Capture Examples
Fi

Where:Ā Footer, Pop Up
Copy:Ā āStay up to date with Off Leash ā access curated exclusive content for the modern dog owner. All the dog news stories youāll obsess over, in one place, in your inbox twice a month.ā
Main CTA/Offer: Get $100 off
Open Farm


Where:Ā Footer, Pop Up
Copy:Ā āHi, want 15% off? When it comes to your pet you canāt care too much.ā
Main CTA/Offer: 15% off
Smalls

Where:Ā Pop Up
Copy:Ā āFood they deserve, a box theyāll love. Talk about Win. Win.ā
Main CTA/Offer: Enter to win a Smalls trial
The Farmerās Dog

Where:Ā Footer
Copy:Ā āFree Health & Nutrition Tipsā
Parenting Email Capture Examples
Bobbie


Where:Ā Footer, Pop-Up
Copy:Ā āGet the ultimate guide to feeding your baby ā Bobbieās Medical Affairs Team gives you the ultimate one page guide on how much to feed, the poop scoop, nipple size, burp tactics, and beyond.ā
Main CTA/Offer: Chance to win a $500 Bobbie Gift Card
What We Love:Ā A industry-relevant statistic is a great way to stop someone from scrolling and encourage them to enter their email. A giveaway pop-up is a great way to increase the likelihood of someone subscribing.
Little Spoon

Where:Ā Footer
Copy:Ā āDonāt miss out on the latest from us! Leave your email to be the first in the know on promos, product launches, parenting news, tips and more.ā
Willow


Where:Ā Footer, Pop-Up
Copy:Ā āStay in the know ā Get $25 off the Willow Pump when you join our email list.ā
Main CTA/Offer:Ā $25 Off
What We Love: Asking for their due date allows them to know more information on the expecting parents and target them with specific time-sensitive emails in the future
Mockingbird

Where:Ā Footer
Copy:Ā āWeāre hatching big ideas ā A little birdie told us you love good news, so sign up to hear about fun freebies, new product launches, local events, and more.ā
Main CTA/Offer:Ā Try it risk free for 30 days
Fashion Brands Email Capture Examples
Gymshark

Chubbies

Where:Ā Footer
Copy:Ā āDonāt miss out on our hot deals ā Subscribe and get an immediate 15% discountā
Main CTA/Offer:Ā 15% off subscriptions
Allbirds

Where:Ā Footer
Copy:Ā āWant First Dibs? Join our email list and be the first to know about new limited edition products, material innovations, and lots of other fun updates.ā
Warby Parker

Where:Ā Footer
Copy:Ā āGet the inside scoop on new frames, events, and moreā
Main CTA/Offer:Ā Try 5 at home for free
Zaful


Where:Ā Footer, Pop Up
Copy:Ā āSubscribe now and get 15% offā
Main CTA/Offer: 15% off
Fashion Nova

Where:Ā Footer
Copy:Ā āSign up for discounts and updates.ā
Main CTA/Offer: Up to 80% off
Shein


Where:Ā Footer, Pop Up
Copy:Ā āSign up for Shein Style Newsā
Main CTA/Offer: 10% off
jambys

Where:Ā Footer
Copy:Ā āSign up to say in the loopā
Main CTA/Offer: 3 jambys for $90 + free shipping
Ecommerce Product Email Capture Examples
Material

Where:Ā Footer
Copy:Ā āBe the first to hear about exclusive offers, new launches, and more.ā
Main CTA/Offer: Free Shipping Over $35, 60-day trial
stojo

Where:Ā Footer
Copy:Ā āFriends let friends know about fresh products and content.ā
Main CTA/Offer: Free Shipping on orders over $60
What We Love: Lifestyle images directly above the email capture encourages visitors to engage
Moody

Where:Ā Footer
Deja


Where:Ā Footer, Pop Up
Copy:Ā āSign up to our mailing listā
Main CTA/Offer: 10% off your first order
great wrap.


Where:Ā Footer, Pop Up
Copy:Ā āFancy a free gift? Sign up below for instant treatsā
What We Love: Everyone loves free stuff
GIR


Where:Ā Footer, Pop Up
Copy:Ā āJoin #teamGIR ā Sign up for our newsletter to receive updates on new products, recipes, offers, and more.ā
Main CTA/Offer: Free Shipping on orders over $35
Mila

Where:Ā Footer
Copy:Ā āDonāt miss the latest on Mila news and offers.ā
Main CTA/Offer: Save 10% with code āAWARDā
Canopy


Where:Ā Footer, Pop Up
Copy:Ā āWellness in your inbox ā Subscribe and be the first to know about new launches and special offers.ā
Main CTA/Offer: Subscribe and save $25
Beast

Where:Ā Footer
Copy:Ā āKeep in touch ā Join Beast and get the best recipes, health tips, and product launch information.ā
Main CTA/Offer: Free Shipping orders over $100
Lumen


Where:Ā Footer, Pop Up
Copy:Ā āStay a breath ahead ā Lumen newsletter.ā
Main CTA/Offer: $25 off
What We Love: Being completely transparent in what youāre offering and what the user should expect from you in your emails
Casper


Where:Ā Footer, Pop Up
Copy:Ā āForgetting something? Save 15% off everythingā
Main CTA/Offer: 15% off
What We Love: ā15% off everythingā is great copy as long as you can back it up and there is no fine print
cadence

Where:Ā Pop Up
Copy:Ā āfree shipping on your first orderā
Main CTA/Offer: Free Shipping on first order
Caraway

Where:Ā Footer
Copy:Ā āOne step closer to cleaner cooking ā Unlock free shipping on yoru next order $90+ and be the first to learn about new collections when you sign up for emails from Caraway.ā
Main CTA/Offer: Free Shipping on orders $90+, Free Returns, 30 Day Trial
Clean Cult

Where:Ā Footer
Copy:Ā āWant Us In Your Inbox?ā
Buffy


Where:Ā Footer, Pop Up
Copy:Ā āGet $10 off your order. Youāll also get early access to special offers and new products.ā
Main CTA/Offer: $10 off first order
madeā¢in

Where:Ā Footer
Copy:Ā āStay In The Knowā
Who Gives A Crap


Where:Ā Footer, Pop Up
Copy:Ā āEnter your email to receive our newsletter, and as a bonus, get $10 off your first TP subscription. Sweeeeeeeet!ā
Main CTA/Offer: $10 off first subscription
What We Love: The dollar amount in large print as a pop-up ensures your visitor knows exactly what is being offered
Our Place


Where:Ā Footer, Pop Up
Copy:Ā āKeep in touch ā Be the first to receive emails about the new collections, special events, and whatās going on at Our Place. You can unsubscribe at any time.ā
Main CTA/Offer: Free A Free $195 Always Pan
brooklinen


Where:Ā Footer, Pop Up
Copy:Ā āGet the good sheet ā Sign up to know when we launch new products.ā
Main CTA/Offer:Ā 10% off
Helix


Where:Ā Footer, Pop Up
Copy:Ā āEnter your email to unlock up to $200 off & 2 Free Dream Pillows!ā
Main CTA/Offer: $200 Off + 2 Free Dream Pillows
Parachute

Where:Ā Footer
Copy:Ā āGet first dibs on comfy ā first access to new products, sales and exclusive collections.ā
Main CTA/Offer: 60 days returns + 100 day mattress trial
Manscaped

Where:Ā Footer
Copy:Ā āGet Early Access to New Products Belowā
Main CTA/Offer: Free Shipping + 2 Free Gifts
Monos


Where:Ā Footer, Pop Up
Copy:Ā āGet updated on new products and salesā
Main CTA/Offer:Ā Giveaway ā Win a free Carry-On & Backpack