Getting email addresses is essential for any ecommerce businesses.

In most cases it’s the first form of direct, personal engagement you have with your customer after they’ve visited your website. Not only does capturing emails from your website allow you to keep in touch with current customers, but it’s also a great way to acquire new leads that you can hopefully convert into future sales down the road.

There’s no magic solution when it comes to how to capture emails on your website. While some may suggest that an email capture landing page is the best practice, it’s important to remember that most of your website visitors have come to your site for a specific reason, so you’ll need to act quickly in order to actually capture their email address.

We looked at over 150 of the best direct-to-consumer ecommerce brands to see how (or if) they were capturing email addresses on their website.

94% of brands we looked at are capturing email addresses directly on their homepage.

The two ways most brands capture email addresses on their homepage are either with an email capture popup or in the bottom footer of their homepage. We found that the best practice for capturing an email address is to use a promotional popup with an introductory discount and unique copy that includes a great call to action (we love the word “Unlock“)

Most brands will use their homepage popup to incentive their website visitors with a discount offer or promotion for entering their email address. This can range from a small discount off their first purchase to a larger contest or giveaway that customers are automatically entered in once they’ve entered their email address.

A simple form submission in your website’s footer is also a great idea, but it’s important to distinguish the two email capture types and to have unique wording for each one.

When analyzing over 150 ecommerce websites for the best practices in capturing email addresses, it’s clear that the brands that are the most successful in capturing emails are the ones that include a captivating offer at the beginning and are transparent in how they plan on communicating with you in the future.

In this free comprehensive library, we’ll show you 150+ email capture examples from the best DTC ecommerce brands across a variety of industries including Food & Beverage, Beauty & Cosmetic, Health Products, Fashion, and many more.

Industries

DarkRoast Clients

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Chickapea

Where: Footer, Pop Up

Copy: “Save 15% Today – Plus, get healthy and delicious pasta recipes for inspired cooking!”

Main CTA/Offer: Save 15%

Crazy D’s

Where: Footer, Pop Up

Copy: “Sign up and receive 105 off your first order – Keep in touch and receive our monthly newsletter, on-line discounts, information and news!”

Main CTA/Offer: Save 10% on your first order

Hush Blankets

Where: Pop Up

Copy: “15% Off All Blankets & Sleep Essentials!”

Main CTA/Offer: 15% Off

Happy Pops

Where: Footer, Pop Up

Copy: “Happy Pops Secret bonus unlocked!”

SilverPaw

Where: Footer, Pop-Up

Copy: “Be The Talk of the Dog Park – Sign up and receive 15% OFF on your first purchase! Careful, your pup might start a fashion trend…”

Main CTA/Offer: 15% off your first purchase

What We Love: Selling pet products makes including an image of a furry friend a no-brainer. The copy and field text (Pup or Hooman’s E-mail) is a nice playful, humanized touch too.

Quevos

Where: Footer, Pop Up

Copy: “Let’s be pen pals. Sign up to stay up to date on all things Quevos!”

Main CTA/Offer: 10% off your order

Swiss Gear

Where: Footer

Copy: “Join the SWISSGEAR VIP Sale Club”

Main CTA/Offer: Free Shipping on orders over $49

Three Farmers

Where: Footer

Copy: “Join our newsletter – Keep up to date and receive recipes, news and videos from us!”

Better Bears

Where: Footer, Pop Up

Copy: “Sign up & save 10% off your next purchase”

Main CTA/Offer: 10% off your next purchase

Under the Weather

Where: Footer, Pop Up

Copy: “Join Today – Get special offers, news releases, and more!”

Entomo Farms

Where: Footer

Copy: “Keep up-to-date on everything Entomo. Join our newsletter and stay informed on all things Entomo Farms is doing for your health, your spirit and for the planet.”

Main CTA/Offer: Free shipping on orders over $99

actuallyfoods

Where: Footer

Copy: “Stay up to date and save – Join us as redefine “healthy.” Be the first to know about product updates, new releases, and yes – free snacks.”

Main CTA/Offer: Free shipping over $100

ember

Where: Footer

Copy: “Sign up for our emails”

Tuscon Tamale

Where: Footer, Pop Up

Copy: “New Here? Get 17% Off your first online order.”

Main CTA/Offer: 17% off your first order

Goldthread

Where: Footer, Pop Up

Copy: “New Here? Get 25% off your first order and free shipping on 2 cases or more. Welcome to the Goldthread family!”

Main CTA/Offer: 25% off your first order

Mid-Day Squares

Where: Pop Up

Copy: “Here’s $5! Where should we send it?”

Main CTA/Offer: $5 off your first order

Nona Vegan

Where: Footer

Copy: “Join our Nona Famiglia Newsletter!”

Munk Pack

Where: Footer, Pop Up

Copy: “Unlock 10% off your first order when you sign up for email and texts”

Main CTA/Offer: 10% off your first order

Yumy Bear

Where: Header, Footer

Copy: “Get the sweet stuff – sign up below to be a Yumy Bear insider to stay up to date with the latest launches and discounts right to your mailbox.

Evelo

Where: Footer

Copy: “Buying an Electric Bike can be hard – we can send you everything you need to know about buying an electric bike in our handy guide. Just enter your email below and we’ll send it to you for free.”

Main CTA/Offer: Free E-Book

Kettle & Fire

Where: Footer

Copy: “Take an extra 10% off your first order”

Main CTA/Offer: 10% off your first order

Food & Beverage Email Capture Examples

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Blue Apron

Where: Footer

Copy: “Discover What’s Cookin’ – Sign up for offers, recipes, news & more”

Main CTA/Offer: $27.50 Off First 4 Boxes

Hint

Where: Footer

Copy: “be the first to hear about exclusive offers”

Main CTA/Offer: 36 Bottles for $36

Screamin’ Mimi’s

Where: Footer

Copy: “Keep up with Mimi. Sign up for her latest scoop, updates, and recipes”

Daily Harvest

Where: Footer, Pop Up

Copy: “Your email would look just peach here”

Main CTA/Offer: Get up to $35 off your first order

Huel

Where: Footer

Copy: “Join our VIP list – Never miss out on new products, exclusive offers, and more when you join the Huel mailing list.”

Main CTA/Offer: $27.50 Off First 4 Boxes

What We Love: Placing the email capture directly underneath pictures of happy customers using their product is a great way to encourage sign ups

Super Coffee

Where: Footer

Copy: “Emails. But Super.”

Main CTA/Offer: Save 30% on first subscription order

JuneShine

Where: Footer

Copy: “Drop your web deets here and we’ll chat”

Main CTA/Offer: Free Shipping on Orders Over $50

What We Love: Adding a smartphone illustration right beside the email capture field with social icons creates an immediate association your brand and the users phone 

Salad Power

Where: Footer

Copy: “Newsletter”

Seedlip

Where: Footer, Pop Up

Copy: “Sign up for 10% off your first purchase.”

Main CTA/Offer: 10% off your first purchase

Bev

Where: Footer, Pop Up

Copy: “Your inbox needs a drink..and other special treats”

Main CTA/Offer: 15% off your first purchase

What We Love: Images of the product with a time-sensitive call to action “Before You Go” creates urgency. “Your inbox needs a drink” is a great play on words involving your brand/industry.

Dang

Where: Footer, Pop Up

Copy: “Sign up for dang emails”

Main CTA/Offer: Save $10 on your first order

Hungry Root

Where: Footer, Pop Up

Copy: “Food for your inbox”

Main CTA/Offer: 30% off + get your choice of free gift in every delivery

Cometeer

Where: Footer, Pop Up

Copy: “Keep Up With Cometeer – Enter your email address to be the first to hear about new products and limited drops.”

Minor Figures

Where: Footer

Copy: “Sign up to get 10% off your first order and hear first about new products, offers, and events. Just the good stuff”

Main CTA/Offer: 10% off your first order

Rise

Where: Footer

Copy: “Get 15% off your next order by texting ‘RISE’ […] enter your email below for discounts & special offers”

Main CTA/Offer: 15% off your next order

What We Love: Straight to-the-point copy letter customers know exactly what they’re getting by providing their email address

Olipop

Where: Footer, Pop Up

Copy: “Add a Little Pop to Your Inbox – Drop your email below to sign up for our newsletter & get 10% off your first order”

Main CTA/Offer: 10% off your first order

What We Love: Brand-specific copy involving a play on the brand the name & the cheers image with it provides a positive, friendly environment 

Soylent

Where: Footer

Copy: “Sign up for our newsletter to stay up to date on product launches, promotions, and all things Soylent!”

Main CTA/Offer: Subscribe and save up to 23%

What We Love: Social media feed embedded directly above the email capture

Verb

Where: Footer

Copy: “Sign up for our e-mails, they’re real fun.”

Hydrant

Where: Footer, Pop Up

Copy: “The exclusive email club –  give us those e-digits, you won’t regret it.”

Main CTA/Offer: Get $5 Off

What We Love: Clever copy with “e-digits”. Small discount that should encourage on-the-fence visitors to enter their email regardless

Haus

Where: Footer

Copy: “Stay posted – Let’s be friends. Subscribe to our newsletter to receive updates on new launches, recipes, playlists, and more.”

More Labs

Where: Footer

Copy: “Stay in the loop.”

Magic Spoon

Where: Footer, Pop Up

Copy: “Don’t miss the magic”

Main CTA/Offer: Enter to win 1 month of Free Cereal

What We Love: Everyone loves free stuff. Using a contest as a means to capture emails is a great brand introduction.

Mush

Where: Footer

Copy: “”Let’s be friends. Subscribe to our newsletter to receive updates on new launches, recipes, playlists, and more.”

What We Love: Asking for customers phone number is becoming the norm. Expect more brands to take advantage of this marketing opportunity in the future.

Opopop

Where: Footer

Copy: “Get news kernels direct to your inbox – sign up for product releases, specials & updates.”

Field & Farmer

Where: Footer

Copy: “Subscribe to get special offers, free giveaways, and once-in-a-lifetime deals.”

Main CTA/Offer: Free Shipping on all order over $60

Dune

Where: Footer

Copy: “Sign up to get 10% off”

Main CTA/Offer: 10% off

Wonder Monday

Where: Footer, Pop Up

Copy: “Our emails are (almost) as sweet as our cheesecakes.”

Main CTA/Offer: Daily chances to win 1 months supply of cheesecake

What We Love: Great use of product photos when promoting a contest 

Holos

Where: Footer

Copy: “Receive exclusive offers, tips and more.”

Piiq

Where: Footer, Pop Up

Copy: “Spritz up your inbox – sign up and take 15% off the first sip.”

Main CTA/Offer: Free shipping on all orders over $50

What We Love: Simple, yet contains clever brand-specific copy and organizes the footer nicely to capitalize and convert customers that scroll that far

Droplet

Where: Footer, Pop Up

Copy: “Join the #droplets on their journey and sign up for more health and wellness content, inspiration, special invitations, and exclusive deals.”

Main CTA/Offer: Get free shipping for 1 year and 10% off cases with a monthly subscription

What We Love: Copy and images encourages brand ambassadors/influencers

Revive

Where: Footer, Pop Up

Copy: “Unlock Free Shipping. Join our email list to unlock FREE SHIPPING on your first order.”

Main CTA/Offer: Free shipping on your first order

What We Love: Social proof of the product directly above the email capture

RX Bar

Where: Footer, Pop Up

Copy: “Feeling hungry? Fuel your next move with our exclusive new customer offer.”

Main CTA/Offer: 20% off your first order

What We Love: Discount code immediately displayed on pop up after entering email

Quantum Energy Squares

Where: Footer, Pop Up

Copy: “Get a boost in your inbox – Sign up to get discounts, sneak peaks of new flavors, and wellness tips from experts.”

Main CTA/Offer: Weekly Quantum Variety Pack Giveaway

What We Love: Promo pack as a floating footer encourages purchases. Giveaway as a pop-up excites new visitors.

Planted Foods

Where: Footer

Copy: “Sign up for our Newsletter”

Beauty & Cosmetics Email Capture Examples

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Glossier

Where: Footer, Pop Up

Copy: “Let’s take this to your inbox – we’ll send you occasional emails about whatever’s on our minds – product launches, beauty routines, events, puppies, you get the idea.”

Quip

Where: Footer, Pop Up

Copy: “Give your inbox that minty fresh feeling – sign up to hear from us and you’ll get special offers, tooth-ful tips, and more! (Don’t worry. We brush twice a day, but we email way less often)”

Main CTA/Offer: Save 20% on oral care

What We Love: Clever, on-brand copy relevant to the product

Function of Beauty

Where: Footer, Pop Up

Copy: “Get 20% off your first large hair care set when you sign up for texts+ join function with benefits, our new members-only rewards program.”

Main CTA/Offer: 20% off your first large hair care set

What We Love: Shows the actual product and discount that’s included in the promotional offer.

Prose

Where: Header

Copy: “Subscribe & get our luxe weighted eye mask free”

Main CTA/Offer: Subscribe & get weight eye mask free

Scentbird

Where: Footer

Copy: “Let’s keep in touch”

Main CTA/Offer: Get 50% off and a free case

Billie

Where: Footer

Copy: “We send really nice emails”

Main CTA/Offer: $10 Razor

Frank Body

Where: Pop Up

Copy: “Pants off, 10% off your first purchase. Give your inbox some love with new products, tips, & more.”

Main CTA/Offer: 10% off your first purchase

Supergoop!

Where: Footer

Copy: “Make your days brighter – Sign up for 10% off your first order. Plus early access to new products, sun 101, and more!”

Main CTA/Offer: 10% off your first order

Kosas

Where: Footer, Pop Up

Copy: “Makeup for Skincare Freaks – Get on the list for all things Kosas and 10% off your first order.”

Main CTA/Offer: 10% off your first order

Public Goods

Where: Footer

Copy: “Connect with us”

Estrid

Where: Footer

Copy: “Your email here for awesome news…”

Main CTA/Offer: Free climate-compensated shipping

Vacation

Where: Footer, Pop Up

Copy: “Sign up and get 10% off your first order”

Main CTA/Offer: 10% off your first order

What We Love: Initial promotional offer looks like a vintage coupon, works well with the brand.

Crete

Where: Footer

Copy: “Your email here for awesome news…”

Main CTA/Offer: Free climate-compensated shipping

Salt & Stone

Where: Footer

Copy: “Subscribe & Save 10%”

Main CTA/Offer: Save 10%

Versed

Where: Footer

Copy: “Get good skin and good emails”

Main CTA/Offer: Free shipping on orders over $100

cocokind

Where: Footer, Pop Up

Copy: “10 OFF your first purchase! Sign up for our email program and get early access to launches, exclusive savings, and skincare tips.”

Main CTA/Offer: 10% off your first purchase

What We Love: Adding a question about customers skin quality allows them to qualify incoming email addresses and create specific introduction email campaigns based on them.

Native

Where: Footer, Pop Up

Copy: “Stay Fresh All Season Long – Unlock 10% Off”

Main CTA/Offer: 10% off

What We Love: “Unlock” is a great word to use when offering a discount to new customers

Apostrophe

Where: Footer

Copy: “Still thinking about it? Sign up for our newsletter to get $10 off your Apostrophe medication.”

Main CTA/Offer: $10 off

Hawthorne

Where: Footer, Pop Up

Copy: “Win a Free Cologne Set – Enter your email for the chance to win a free Tailored Cologne Set.”

Main CTA/Offer: Win a Free Cologne Set

Blueland

Where: Footer

Copy: “Our emails are zero waste too. Subscribe to get exclusive deals, zero waste tips, and product launches – no spam, no waste.”

Skylar

Where: Footer, Pop Up

Copy: “Join our mailing list. Receive 15% off. Stay in the know about new Skylar products, special offers, fragrance tips, rewards and more.”

Main CTA/Offer: 15% off

Eddi

Where: Footer, Pop Up

Copy: “$10 Off. Sign up and save on your first Hand Soap Starter Set”

Main CTA/Offer: $10 Off Hand Soap Starter Set

Dedcool

Where: Footer

Copy: “Roses are red, Violets are blue, Pick a Dedcool scent that’s right for you. Sign up and get 15% off.”

Main CTA/Offer: 15% off

Bippy

Where: Pop Up

Copy: “Let’s be butt buddies! Subscribe to our newsletter and save 10% on your first order”

Main CTA/Offer: Save 10% on your first order

Humanrace

Where: Footer

Copy: “Join the Humanrace Community – Sign up and be among the first to learn about new Humanrace™ announcements and products. Humanrace™ is a universe of products and people dedicated to the pursuit of wellbeing. We believe that every individual has the potential to understand themselves better, and by doing so, improve their wellness.”

What We Love: Having the brand’s mission included improves the likelihood that truly engaged customers will sign up

Hume

Where: Footer, Pop Up

Copy: “This is just the beginning. We’ll keep you updated on future releases and exciting new, better-for-you products.”

Main CTA/Offer: Save 10% on your first order

Loops

Where: Footer

Copy: “Wanna be in the loop? Sign up and save 10% on your first buy.”

Main CTA/Offer: Save 10% on your first order

Wild

Where: Footer, Pop Up

Copy: “Hey, join the Wild side! Join our mailing list to stay up to date with new launches and insider information.”

Main CTA/Offer: Save 20% on subscriptions

Sons

Where: Footer

Copy: “Let’s stay in touch – Join to get tips on personal care and new products.”

Main CTA/Offer: Up to 64% off your first order. Free shipping

Nuud

Where: Footer, Pop Up

Copy: “Get 10% off your first pack of nuud. Sign up for our newsletter”

Main CTA/Offer: Save 10% on your first order

Blume

Where: Footer, Pop Up

Copy: “10% Off Sitewide. Sign up + we’ll send you a promo code for 10% off your next Blume order. Happy Shopping :)”

Main CTA/Offer: Save 10% on your next order

What We Love: 10% off site wide eliminates any “fine print” that may deter users from signing up to claim the offer

meejee

Where:PFooter, Pop Up

Copy: “Unlock 20% off your first order! Enter your phone number to join our SMS club and receive your exclusive discount.”

Main CTA/Offer: Save 20% on your first order

Cannabis & CBD Email Capture Examples

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Prima

Where: Footer, Pop Up

Copy: “Hey Friend, Want 15% off everything? (plus so much more)”

Main CTA/Offer: 15% off everything

Lord Jones

Where: Pop Up

Copy: “Get 20% off your first order when you join our list”

Main CTA/Offer: 20% off your first order.

Foria

Where: Footer

Copy: “Join our newsletter & receive 15% off your first order!”

Main CTA/Offer: 15% off your first order

Cann

Where: Pop Up

Copy: “Have high expectations? Give us your email for exclusive discounts, spicy memes, and cann updates.”

What We Love: Clever copy addressing the negative stigma associated with brand emails

Plant People

Where: Footer

Copy: “Sign up for 10% off your first order!”

Main CTA/Offer: 10% off your first order

Health Product Email Capture Examples

Seed

Where: Footer

Copy: “Science with us – nerdy reads for your inbox biome.”

Hims

Where: Footer

Copy: “Get the latest from Hims.”

Main CTA/Offer: Free online visit

Nurx

Where: Footer

Copy: “Nurx emails are pretty awesome – Sign up to get health tips, announcements, and more!”

Care/Of

Where: Footer

Copy: “Subscribe and stay up-to-date on Care/of news, exclusive offers, and more.”

Main CTA/Offer: Take the Quiz

Cora

Where: Footer

Copy: “Subscribe and stay up-to-date on Care/of news, exclusive offers, and more.”

Nutrafol

Where: Footer

Copy: “Sign up to our mailing list and get $10 off your first subscription”

Main CTA/Offer: $10 off your first subscription

Ritual

Where: Footer

Copy: “We have high standards for emails too.”

What We Love: Social icons conveniently located above email capture

Ladder

Where: Footer

Copy: “What supplements are safe and effective? Find out + news and updates.”

Main CTA/Offer: Subscribe & Save Up To 10%

Lola

Where: Footer

Copy: “Sign up for 15% off – Get the latest updates and offers in your inbox, with 15% off your first subscription order”

Main CTA/Offer: 15% off your first subscription

Vessel

Where: Pop Up

Copy: “Easy as one, two, pee…”

Main CTA/Offer: Get $5 Off

Daye

Where: Footer, Pop Up

Copy: “Learn more about female health – Subscribe to our newsletter.”

Main CTA/Offer: Enter to win a year of Daye tampons

Moon Juice

Where: Footer

Copy: “Thrive Cosmic – Sign up for tips, tricks, recipes, and rituals. Plus, get 20% off your first order.”

Main CTA/Offer: 10% off your first order

Saalt

Where: Pop Up

Copy: “Get 10% Off Your First Order – Tis’ the season to be in the loop on period perks :)”

Main CTA/Offer: 10% off first order

Elysium

Where: Footer

Copy: “Enter your email for exclusive offers, company news, more about our science, and more.”

August

Where: Footer, Pop Up

Copy: “Unlock 10% Off”

Main CTA/Offer: 10% off

What We Love: Having a picture with someone holding multiple items encourages repeat purchases and increase cart amount

Love Wellness

Where: Footer

Copy: “Stay Connected – Join our mission to support a more open and honest self-care culture for women.”

Main CTA/Offer: Start a subscription for 25% off

The Nue Co

Where: Footer, Pop Up

Copy: “Get 15% Off Your First Purchase – Sign up for early access to our new arrivals and exclusive offers plus 15% off your next order.”

Main CTA/Offer: 15% off your first purchase

wthn

Where: Footer, Pop Up

Copy: “Take Your Health to the Next Level – Enjoy wellness tips, product updates and 10% off your first order!”

Main CTA/Offer: 10% off your first order

Vitl


Where: Footer

Copy: “Sign up for news and offers”

Welle Co

Where: Footer, Pop Up

Copy: “Take 10% off your first order – Start your beauty through wellness journey today.”

Main CTA/Offer: 10% off your first order

Welly

Where: Footer

Copy: “Stay in touch”

Maude

Where: Footer, Pop Up

Copy: “good emails – Sign up to receive fun updates, promotions, and sneak peaks of upcoming products.”

Main CTA/Offer: Get $5 off your first order

What We Love: A simple, small discount is a small price to pay when asking for both email and phone number

Genexa

Where: Footer, Pop Up

Copy: “Learn more about clean medicine! Sign up for the latest updates and save 105% on your next order.”

Main CTA/Offer: Save 10% on your next order

PYM

Where: Footer

Copy: “Receive special offers and first look at new products.”

Main CTA/Offer: 30% off when you prepay for a subscription

Wisp

Where: Footer

Copy: “Try wisp free! Sign up to receive fun updates, promos and sneak peeks of upcoming products to get 1 free month of subscription”

Main CTA/Offer: Try your first month free

Proper

Where: Footer, Pop Up

Copy: “Win a free discovery pack! Join our newsletter below for the chance to win. You may unsubscribe at any time.”

Main CTA/Offer: Win a free discovery pack

Touchland

Where: Footer

Copy: “Sign up here to discover all our news, promotions, discounts and other good things”

Main CTA/Offer: Buy 5, get 5% off. Buy 10, get 10% off.

Pet Product Email Capture Examples

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Fi

Where: Footer, Pop Up

Copy: “Stay up to date with Off Leash – access curated exclusive content for the modern dog owner. All the dog news stories you’ll obsess over, in one place, in your inbox twice a month.”

Main CTA/Offer: Get $100 off

Open Farm

Where: Footer, Pop Up

Copy: “Hi, want 15% off? When it comes to your pet you can’t care too much.”

Main CTA/Offer: 15% off

Smalls

Where: Pop Up

Copy: “Food they deserve, a box they’ll love. Talk about Win. Win.”

Main CTA/Offer: Enter to win a Smalls trial

The Farmer’s Dog


Where: Footer

Copy: “Free Health & Nutrition Tips”

Parenting Email Capture Examples

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Bobbie


Where: Footer, Pop-Up

Copy: “Get the ultimate guide to feeding your baby – Bobbie’s Medical Affairs Team gives you the ultimate one page guide on how much to feed, the poop scoop, nipple size, burp tactics, and beyond.”

Main CTA/Offer: Chance to win a $500 Bobbie Gift Card

What We Love: A industry-relevant statistic is a great way to stop someone from scrolling and encourage them to enter their email. A giveaway pop-up is a great way to increase the likelihood of someone subscribing.

Little Spoon


Where: Footer

Copy: “Don’t miss out on the latest from us! Leave your email to be the first in the know on promos, product launches, parenting news, tips and more.”

Willow


Where: Footer, Pop-Up

Copy: “Stay in the know – Get $25 off the Willow Pump when you join our email list.”

Main CTA/Offer: $25 Off

What We Love: Asking for their due date allows them to know more information on the expecting parents and target them with specific time-sensitive emails in the future

Mockingbird


Where: Footer

Copy: “We’re hatching big ideas – A little birdie told us you love good news, so sign up to hear about fun freebies, new product launches, local events, and more.”

Main CTA/Offer: Try it risk free for 30 days

Fashion Brands Email Capture Examples

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Gymshark

Chubbies


Where: Footer

Copy: “Don’t miss out on our hot deals – Subscribe and get an immediate 15% discount”

Main CTA/Offer: 15% off subscriptions

Allbirds


Where: Footer

Copy: “Want First Dibs? Join our email list and be the first to know about new limited edition products, material innovations, and lots of other fun updates.”

Warby Parker


Where: Footer

Copy: “Get the inside scoop on new frames, events, and more”

Main CTA/Offer: Try 5 at home for free

Zaful

Where: Footer, Pop Up

Copy: “Subscribe now and get 15% off”

Main CTA/Offer: 15% off

Fashion Nova

Where: Footer

Copy: “Sign up for discounts and updates.”

Main CTA/Offer: Up to 80% off

Shein

Where: Footer, Pop Up

Copy: “Sign up for Shein Style News”

Main CTA/Offer: 10% off

jambys

Where: Footer

Copy: “Sign up to say in the loop”

Main CTA/Offer: 3 jambys for $90 + free shipping

Ecommerce Product Email Capture Examples

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Material

Where: Footer

Copy: “Be the first to hear about exclusive offers, new launches, and more.”

Main CTA/Offer: Free Shipping Over $35, 60-day trial

stojo

Where: Footer

Copy: “Friends let friends know about fresh products and content.”

Main CTA/Offer: Free Shipping on orders over $60

What We Love: Lifestyle images directly above the email capture encourages visitors to engage

Moody

Where: Footer

Deja

Where: Footer, Pop Up

Copy: “Sign up to our mailing list”

Main CTA/Offer: 10% off your first order

great wrap.

Where: Footer, Pop Up

Copy: “Fancy a free gift? Sign up below for instant treats”

What We Love: Everyone loves free stuff

GIR

Where: Footer, Pop Up

Copy: “Join #teamGIR – Sign up for our newsletter to receive updates on new products, recipes, offers, and more.”

Main CTA/Offer: Free Shipping on orders over $35

Mila

Where: Footer

Copy: “Don’t miss the latest on Mila news and offers.”

Main CTA/Offer: Save 10% with code “AWARD”

Canopy

Where: Footer, Pop Up

Copy: “Wellness in your inbox – Subscribe and be the first to know about new launches and special offers.”

Main CTA/Offer: Subscribe and save $25

Beast

Where: Footer

Copy: “Keep in touch – Join Beast and get the best recipes, health tips, and product launch information.”

Main CTA/Offer: Free Shipping orders over $100

Lumen

Where: Footer, Pop Up

Copy: “Stay a breath ahead – Lumen newsletter.”

Main CTA/Offer: $25 off

What We Love: Being completely transparent in what you’re offering and what the user should expect from you in your emails

Casper

Where: Footer, Pop Up

Copy: “Forgetting something? Save 15% off everything”

Main CTA/Offer: 15% off

What We Love: “15% off everything” is great copy as long as you can back it up and there is no fine print

cadence

Where: Pop Up

Copy: “free shipping on your first order”

Main CTA/Offer: Free Shipping on first order

Caraway

Where: Footer

Copy: “One step closer to cleaner cooking – Unlock free shipping on yoru next order $90+ and be the first to learn about new collections when you sign up for emails from Caraway.”

Main CTA/Offer: Free Shipping on orders $90+, Free Returns, 30 Day Trial

Clean Cult

Where: Footer

Copy: “Want Us In Your Inbox?”

Buffy

Where: Footer, Pop Up

Copy: “Get $10 off your order. You’ll also get early access to special offers and new products.”

Main CTA/Offer: $10 off first order

made•in

Where: Footer

Copy: “Stay In The Know”

Who Gives A Crap

Where: Footer, Pop Up

Copy: “Enter your email to receive our newsletter, and as a bonus, get $10 off your first TP subscription. Sweeeeeeeet!”

Main CTA/Offer: $10 off first subscription

What We Love: The dollar amount in large print as a pop-up ensures your visitor knows exactly what is being offered

Our Place

Where: Footer, Pop Up

Copy: “Keep in touch – Be the first to receive emails about the new collections, special events, and what’s going on at Our Place. You can unsubscribe at any time.”

Main CTA/Offer: Free A Free $195 Always Pan

brooklinen

Where: Footer, Pop Up

Copy: “Get the good sheet – Sign up to know when we launch new products.”

Main CTA/Offer: 10% off

Helix

Where: Footer, Pop Up

Copy: “Enter your email to unlock up to $200 off & 2 Free Dream Pillows!”

Main CTA/Offer: $200 Off + 2 Free Dream Pillows

Parachute

Where: Footer

Copy: “Get first dibs on comfy – first access to new products, sales and exclusive collections.”

Main CTA/Offer: 60 days returns + 100 day mattress trial

Manscaped

Where: Footer

Copy: “Get Early Access to New Products Below”

Main CTA/Offer: Free Shipping + 2 Free Gifts

Monos

Where: Footer, Pop Up

Copy: “Get updated on new products and sales”

Main CTA/Offer: Giveaway – Win a free Carry-On & Backpack